What is Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. The study of the impact of a website on its users and the behavior of visitors to a Web site.
It is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. These information will help you understand and optimize your website.
A multi-discipline practice that measure such key details as:
Who is coming to the web site?
How many people visited the site?
How many of those were new or returning visitors?
How they came to the site (i.e., if they followed a link to get to the site or from your Facebook page or Google or came there directly)?
What are they trying
What keywords they searched on the search engine find your link?
How long they stayed on a given page or on the entire site?
What links they clicked on?
When they left the site?
How can we get more of these people?
The results of Web analytics will be provided in the form of tables, charts, and graphs.
What we do?
We will supply you with analytics of your site showing you the behavior of your website visitors.
With this information, you can monitor your target audience, whether or not your site's pages are working properly, which areas of the site are popular, which areas of the site do not get traffic, understand how you’re reaching your audience, more importantly, how you can better attract visitors in the future. In a nutshell, to improve your website, user experience and online marketing.
Our goal is to maximize impact of your brand online and help you grow your business. Whether it’s attracting more visitors or increasing the amount of time visitors are spending on your website or driving more traffic from search engines or your social media channels, or etc.